Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever 
by Jay Heinrichs

Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?   
 
Daunting as it may seem, thereΓÇÖs nothing mystical about witcraft.  Crafting memorable lines doesnΓÇÖt require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. 
 
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh ΓÇô even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing ΓÇô and amazingly helpful ΓÇô tour of the mechanisms that make powerful language work.  YouΓÇÖll learn how to slyly plant your words in peopleΓÇÖs heads and draw indelible verbal pictures by employing such tools as ΓÇ£crashing symbols,ΓÇ¥ ΓÇ£rapid repeaters,ΓÇ¥ ΓÇ£Russian DollsΓÇ¥ and even the powers of Mr. Potato Head.
 
With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.